Cecelia Taylor

As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available…

You already have subject matter expertise.  It is time to share that knowledge with others through social media.  There are many social networks, many rules, many experts and a lot of information to digest.  Beyond the basics of each platform, here is some practical advice to get started: Be careful…

Social media now makes up more than 20 percent of all time spent online, and it’s easier than ever to see the value it can have for businesses, brands, and even personal reputations. According to a Nielsen survey, 65 percent of social media users surveyed use social activities to learn more informat…

We want to thank you for your participation the Social Media for Savvy Marketers event last week!  All of the individual sessions presented last week are now available for viewing on demand:  http://cs.co/socialsavvy You can view any of the sessions from the 2-day event.  Please take a short event …

The Cisco “Social Media for Savvy Marketers” event starts tomorrow!  The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 – 4/19/13).  We are looking forward to dynamic sessions, with more than 33 speakers and panelists, representing digital and social marketing profe…

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies…

Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with…

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This…

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe…